The Story behind the brand

INTRODUCTION

I am a Mum to four amazing children, two boys, two girls, ageing from 17 to 28.

They make me so proud each day. We inspire each other and work as a team. Bringing up children alone is a difficult challenge and we have certainly had our relationships tested, however the bond we all have is my biggest motivation to see this business succeed.

HOW & WHY THE EPIPHANY CLOSET WAS BORN!

The Epiphany Closet was created from an ironic vision I had during a restless sleepless night. One could say I literally woke up and had an "Epiphany". 

Having spent my late teens and to this day being "Mum", seeing time pass me by so fast, I knew the time had come to change my vision, create something with passion and give myself something back. Having spent years coming up with ideas and dreams of having my own business, they never came to fruition. Struggling with consistency and a lack of self worth, my dreams were always put on the backburner. 

I had spent the last 6 years in a 9-5 corporate job, surrounded by negativity and being told I will never grow in the business, I realised the stress and anxiety this was causing, so decided to leave and create my dream. It was a huge risk being the "bread winner", however I knew I was close to burn out and the decision was made. 

So The Epiphany Closet was born. Not willing to put off my dreams any longer, I decided this was the right time and the right thing to do.

MY VALUES AND MISSION

Having navigated myself through so many life challenges, with self confidence, self-worth and expressing myself, I knew my purpose was to give back and help others. 

 

My mission is to promote motivation, wellbeing, and confidence, so why not do this through clothing. As quoted in one of my mission statements, "share your thoughts, wear your feelings". Providing comfortable top quality t-shirts and hoodies, each piece is created and designed with empathy, as your needs come first. 

As the founder of The Epiphany Closet, I have personally experienced the transformative power of prioritising my health and wellbeing. Through my own journey of overcoming health issues, I have learned the importance of self-care, fitness, and mental resilience. It is this knowledge and experience that drives our brand's commitment to providing others with the opportunity to share their thoughts and wear their feelings. Using the power of affirmations and emotions I hope to provide empowerment and confidence through meaningful clothing.

My collections are carefully curated with love, care, dedication, and hard work. I understand that everyone's journey is unique, which is why I offer a diverse range of clothing products that cater to different stages of life and personal interests. Whether you are navigating perimenopause, menopause, midlife, or simply seeking motivation and inspiration through fitness and exercise, we have something for everyone to join us on this transformative journey. Some people find themselves in later life reaching a new side of wisdom. 

For me I have tapped in to a more spiritual journey which helps me define what I am grateful for. 

At The Epiphany Closet, I value ethics, sustainability, inclusivity, and quality. I want to create a community within the Epiphany Closet to support, encourage empowerment and simply because I care! I believe in creating clothing that not only looks good but also feels good. All of my t-shirts are 100% organic cotton, verified with its own certificate.

Join me as I strive to make a positive impact on the lives of others. Together, let's embrace the power of clothing to inspire, motivate, and promote a meaningful connection with the world. 

SHARE YOUR THOUGHTS, WEAR YOUR FEELINGS! 

WE ARE ABOUT PASSION, NOT FAST FASHION!